Man Studying How to Create Marketing Videos

Animatron Wave Video Maker Review

Animatron Studio is a software company specializing in easy to make online animated videos. Brand-driven story-telling is the main focus and today customers can create tailor-made videos with just a few clicks due to its simple drag and drop technology. The business model originally evolved from a project assigned to the founders’ daughter.

However, this review is only about Animatron’s Wave Video Maker for two reasons. First, I think it is more useful for beginner affiliate marketers and secondly, video marketing is becoming a very popular marketing tool because people generally love video more than reading online.

The purpose of Wave.video is to ensure marketing on social media sites such as Facebook and Twitter is quick and easy while delivering a powerful and engaging message to its viewers. They want their users to create the videos and ads in a matter of minutes.

In addition, the videos will be highly optimized which is crucial for engagement and driving traffic to your website. We are going to delve into all this in more detail later. First, here is a quick overview.

 

Overview of Animatron Wave.Video


Company Name:    Animatron

Product Type:    Video Marketing Software

Founder:    Dmitry Skavish

Membership Cost:    Wide range of pricing options starting at $39 /month to $239 /month

User-Friendly:    Excellent

Training Materials:    Sufficient

Affiliation Type:    None at present. Registered For Free Account to Write Review.

My Verdict:    Legitimate, good investment, expensive for the struggling marketer.

Website:    Wave Video

 

Wave Video Pricing Offers Something For Everyone


Wave Video pricing is charged on a monthly or yearly basis. However, paying monthly is exceedingly expensive compared to the annual charge which broken down on a month to month basis is much cheaper.

Free Membership

100% free to join with the choice to upgrade at any time.

Pro Membership

$59 /month or $468 /year (annual equals $39 per month for about a 34% savings)

Agency Membership

$79 /month or $588 /year (annual equals $49 per month for about a 38% savings)

Ultimate Membership

$239 /month or $1788 /year (annual equals $149 per month for about a 38% savings)

 

What Are The Payment Options?

Animatron accepts all of the major credit and debit cards. They use a secure online payment system operated by Stripe. They do not accept cash or cheque. PayPal is also not an option presently.

I have had some dealings with Stripe as a merchant in the past. They are very serious about online finance security. There is no need to worry about being swindled or taken advantage of by companies which use the service.

How Much Do Premium Videos Cost?

I must say I was taken aback by this question. Not knowing much about video creation or software development I was expecting everything to be included in the subscription price. Millions of free videos are available in the library for you to choose from.

However, there are also “premium videos” which vary in cost. You only need purchase the video one time and you can use it in all of your wave video creations as often as you wish. Premium videos start at $20. This is in addition to the monthly subscription.

What Does “Premium Video” mean?

Premium video clips or images are royalty-free, high-resolution stock footage. It is of a superior quality because it comes directly from leading stock image and video providers and is geared towards business and journalists.

 

Wave Video Features


Pro, agency and ultimate subscriptions include the following features:

  • Unlimited usage of videos, images and sounds (500,000)
  • 30+ video publishing formats
  • Create as many projects as you wish.
  • Thousands of premium assets available for purchase (2,000,000)
  • Permission to upload original video footage
  • Custom Watermark.

In addition, Agency & Ultimate have these extras:

  • 3rd party re-sale rights
  • Permission to upload custom fonts
  • White label preview
  • Priority customer service

How Many Brands Can Be Represented?

The brand limit for Pro is 1 brand. Agency is 5 brands. Ultimate is 150 brands.

What is the Video Duration Time?

The duration limit for Pro is 5 minutes. Agency and Ultimate are 15 minutes respectively.

How Many Projects Can Free Members Create?

A free member can have up to 10 projects! That’s definitely enough to see how the system works and of course, as mentioned above the other memberships have unlimited project capability.

 

Wave.video Free Banner

 

Wave Video Provides Clear, Simple How to Training


The training or technical support is delivered in the form of tutorials, workshops and a knowledge base. I checked out each area and generally speaking, was very satisfied with what I saw. Wave Video is simple to apply. I felt 100% certain that even without the video tutorials I could quickly figure out how to make a video ad.

Wave Video Tutorials

Having watched several of the tutorial videos I can assure you that they are explained in a precise easy to follow fashion. Most of the actors speak clearly and the pace is slow enough that beginners can follow along.

I will list the topics of the video tutorials below with the time of each so you have an idea of how straightforward Wave.video is to manage. The time is in minutes and seconds. Numbers 3,4, and 5 refer to branding the video.

  1. Introduction to Wave Video (1:39)
  2. Walk Through Tutorial (4:09)
  3. Making a Facebook Video Cover (3:48)
  4. How to Use Fonts (1:18)
  5. Applying Color Schemes. (1:45)
  6. Logos for the Video (:39)
  7. Changing Video Dimensions (1:19)
  8. How to Set Instagram Video Dimensions for Your Project (:41)
  9. Adding Text to Your Video (1:33)
  10. Styling Your Text Messages (2:20)
  11. Customizing Color Panels (1:24)
  12. Stocking Video (:33)
  13. Highlighting text (:54)
  14. Using CTA creatively (1:00)

The list looks somewhat exhaustive however I imagine many of you will not need the tutorials and those of you that do they are very short. I would definitely recommend number 2 and 3.

Wave Video Workshops

There are two workshops available at the moment. One concerns the Wave Video App and the second discusses marketing strategy. I was particularly interested in the second workshop because I am a content creator and apparently it is possible to create much additional content from videos.

Here are the two workshops and what they teach.

#1.    How to Create Engaging Videos For Social Media

Presenter: Mari Smith, aka the “Queen of Facebook”

Mari is one of the world’s most widely recognized experts on Facebook marketing. She is a Canadian-Scottish author who has written several books including ‘Facebook Marketing: An Hour a Day’.

The wave workshop consists of three videos:

  • Getting Started With Video Creation
  • Where to Publish Videos For Maximum Visibility
  • How to Amplify Reach on Facebook

#2.    Craft a Video First Marketing Strategy

Presenter: Salma Jafri

Salma runs a vlog/blog for entrepreneurs, solopreneurs and small businesses. It is called Content Marketing Tips. She is a video strategist, consultant and speaker.

Her workshop has two videos:

  • How to Craft a Video First Content Strategy
  • Creating Content at Scale: 40 + Pieces Every Week From 1 Core Idea

 

Knowledge Base (Frequently Asked Questions)


The knowledge base is quite extensive overall. However, almost all of the FAQ is geared towards Animatron Studio which obviously has a more involved learning curve. I believe this is because Wave.video was launched after Studio and there is the possibility that questions relating to the new Wave.video are covered in the Studio FAQ.

There are 152 articles, two of which are in the Wave.video section. The good news is the system is so simple to use that we really do not need a FAQ for creating videos with Wave. I also think this area will be more fully developed as time goes on.

 

Generous Wave.video Affiliate Program


Wave.video has been designed to help you generate a steady stream of income on your social media sites. The program is free to join and if you have built any kind of trust with an audience – such as with a website, blog, email list or social media platform then the opportunities to earn generous commissions is enhanced.

Program Highlights

  • You get a 20% commission on all valid referrals during their first year or lifetime
  • Your audience gets a 10% discount offer on Wave.video
  • There is a 60-day period from a click on referral links to purchase
  • You have access to frequently updated creatives
  • Your commission percentage will be increased if you supply a steady stream of referrals.

How to Join

Go to the Wave.video affiliate program sign-up page. Fill out the application. It is quite easy – name, address, company, website etc. You will need to tell them how you would like to be paid. Then sit back and wait for a response.

I had a quick look at the back-office but at the time of writing this, I had not received a reply to my application. So do not worry I don’t receive any commissions at the moment. I do believe the payouts are very generous, however, I need a much larger audience to market too.

I am in the 6th month of my online business venture and I am getting about 6,000 site visits a month. I need to increase that to about 30, 000 and start an email list to really make any affiliate program beneficial. This is definitely one I want to keep in mind for the future.

 

Integrations


This is an interesting section for me. Wave.video allows easy integration with various platforms. I believe it is possible to upload videos directly to some social media pages from within the system. However, there is also an option to integrate with HubSpot.

For those of you that do not know HubSpot is an inbound marketing and sales software that helps companies attract visitors, convert leads and close customers. It provides tools for social media marketing, content marketing, web analytics and search engine optimization.

It is a little expensive that is why mostly solopreneurs don’t often use it. However, as your business grows it is a great tool to have and having an easy way to add videos to HubSpot would definitely be an asset for any company.

Why Not Make Some Extra Money?

Vimeo is a video sharing platform. The cool thing here is Wave.video integrates with Vimeo. You simply connect the two accounts. Add a name and description to your video and it can be uploaded right away. This means you can host your videos Ad Free!

In addition, you can sell your videos. This is something that has become somewhat of a boom recently. Freelancers are jumping on the bandwagon to sell their video creation services at places like Fiverr. com. Here you can create, upload and sell to an audience of thousands.

I think this is a great way to make a side business or a few extra bucks while building your main business.

 

Conclusion


Wave Video Maker is worth looking into. The company is 100% legitimate and the pricing is comparable if not a tad less expensive than it’s competitors. I was surprised with its state of the art but easy to use click technology.

The trend for 2018 is moving towards video advertising. Even content marketers such as myself are being pushed towards using video on their websites. Visitors are much more receptive to a story being told through video than reading through a ton of content.

My generation loves reading but the younger generation tends to have a much shorter attention span thus preferring video. Wave Video Maker allows you to create short engaging videos which can be used for advertising on social media where billions of people hang out.

I am a firm believer in providing free limited access to any program online because it allows the customer to get a feel for the product or service before making a purchasing decision. I was extremely happy to see that Wave.video does exactly that. You have nothing to lose by registering for the free account and trying out the video creation tools.

 

Q&A Wave Video Maker

 

Acknowledgments: All photos in this post including the feature image are snapshots taken from the Wave Video site courtesy of Animatron. Permission was granted by the director of content for Wave.video .com.

 

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