Do you wish your website posts would rank on the first page of the search engines? Well, read on because I have the exact solution you are looking for right here. I understand what you are going through and if you have ever felt like giving up your business because it was too difficult to rank organically and get traffic I know how you feel.
You see I’ve been there for longer than I care to admit but it doesn’t have to be that way for you. All you need to do is learn how to create YouTube videos for website embedding. Embedding means to place the YouTube video on your very own site. I am going to walk you through everything you need to know so you can benefit from this 1 billion viewer market.
Why Use Youtube Videos For Website Growth
There are many statistics confirming the fantastic opportunities presented by marketing with Youtube videos for website ranking. I listed some of them in an article titled How to Promote Websites on Youtube. Just to reiterate a few here:
- Viewers watch a billion hours of video daily – unbelievable!
- More 18 to 49-year-olds are reached by Youtube vs any cable network.
- “How to” searches on Youtube are growing by 70% year by year.
- Video in landing pages increases conversions by 80%.
- Online shoppers viewing videos are 1.81 times more likely to buy.
- When marketers use video their revenue grows 49% faster than that of non-users.
Ample more stats exist to support the fact that people as a whole prefer to receive their information through short videos. It holds their attention longer and is just a heck of a lot more interesting!
What You Need to Create a YouTube Video
You may think it is expensive to create a YouTube video of exceptional quality but that really is not the case. As I will show you there are a number of tools, many of which are available at no cost to you. My advice is to start off with free video tools if you are on a tight budget and upgrade to professional video equipment as your business grows.
The following is a break down of the necessities you must have when creating a Youtube video to place on your website:
Most laptops and mobile devices have built-in cameras with good enough quality to start producing your first YT video. Take advantage of these free devices if you own them. You can also use a digital camera (DSLR).
A variety of cameras are available for purchase. One with excellent quality is the Logitech C920 HD camera. I have watched live training videos done with the C920. It’s more than sufficient to project a professional appearance (cost is about $99 C).
The same applies here. There are mics built into most of the devices we own. Laptop or smartphone microphones can be used at no charge. The Rode Smart Lav+ is a paid alternative, also costing approximately $100 C.
Use a desk lamp with a bulb giving off fluorescent light. Cover it with parchment paper (not wax paper) to diffuse the light which will improve the lighting overall. You will eventually want to purchase a Neewer Studio Lighting Unit.
4. Recording Software
Again, the free methods involve using your laptop or webcam recording software. Another great choice to download is OBS studio which can be used on both Macs and PC’s. Camtasia and ScreenFlow are popular paid devices.
It provides extra functionality such as capturing your screen and showing you live in the video at the same time. I believe screen flow is $200+ US at the time of writing. The specific software my mentor uses is v stream producer flow. However, if you are just getting started I highly recommend the free route.
How to Set Up a YouTube Account
Youtube is now owned by Google (Alphabet Inc). Registering for an account is fairly straight-forward. First, if you have a Gmail account you already have a YouTube account. You may still need to set up your Youtube channel which we can talk about later.
Now if you do not have a Gmail account, you will need to register for one. You can follow these step by step instructions at WikiHow to learn exactly How to Set Up Your YouTube Account.
Setting Up Your YouTube Channel
The next step will be to enter some particulars into your YouTube channel. This will save you from having to enter default information each time you make or upload a video.
- Visit the YouTube homepage.
- Click on your photo in the top right corner.
- Go to creator studio and click.
- Next click on channel on the left-hand side of the page.
The image on the right shows you the subcategories under channel. Status and features have twelve “boxes” that can be enabled.
The ones you will need right away are uploading, custom thumbnails and custom URL. Live streaming if you plan on doing live videos. Verification takes 24 hours to make sure you are a “real person”
I recommend starting off with short videos, under 5 minutes in length. However, there may be cases such as in making how to do videos where it will need to be longer so if that is true for you enable longer videos as well.
There are certain requirements to be met before monetizing in the form of advertising can occur so I would not worry about it for now.
The branding section permits you to upload a logo to use as a watermark. This is important to gain brand recognition as well as making it more difficult for others to steal your materials. The advanced section has a few features useful or marketers but we can look at that in another post.
Right now, you just want to get a feel for creating your first video and getting it live as soon as you can. Think of this as a process. The more you make the better you will get and before you know it you’ll be an expert.
Tips to Create YouTube Videos For Website
The actual recording of the video itself is not too difficult. The software these days usually works with a click or two of a mouse. However, where most people get stuck is on what to include in the content. If you are a business person, of course, a topic related to your field makes sense.
Here are a few ideas to consider:
- How to…? Topics are hugely sought after.
- Try number based video posts – ie. 5 things to help you …
- Use blog posts to stimulate ideas.
- Do more in person videos than powerpoint type presentations.
Some of you reading this may not have a business but just want to get some videos out there, in that case, do a simple search on YouTube video ideas and visit a blog or two. You can do just about anything. Now whether it will go viral or not is another question.
The next step is to upload the video. Go to the homepage, click the camera at the top right and then upload video. Of course, the option to live stream is available too. You can upload a video from your computer or Google photos.
Upon uploading the video to YouTube.com you can then enter the title, tags and description. Remember to include your keywords. Basic website information will already be filled in.
In advanced settings, you want to make sure “allow embedding” is checked off so you can use it on your website. If you have not already set up your logo you can do it now or just skip this step.
Finally, you need to create a thumbnail or cover for your video. This is especially important for YouTube viewers but not so for your website. I have explained that in more detail in another article which I linked to above.
One other aspect I should mention, there is a Youtube audio library for choosing music to play in the background. It is royalty free.
Best Way to Learn is From YouTube Creator Academy
It’s a little difficult to find but there is a YouTube Creator Academy with plenty of hands-on lessons. They are all in video format with written content accompanying the lesson. There is even a very short quiz at the end of each class. I would highly recommend spending some time here if you are serious about YouTube marketing.
The categories are as follows:
- Business Building
- Discovery & Watch Time
- Getting Started
- Making Money
- YouTube Features & Analytics
It covers basic, intermediate and advanced skills and techniques. You can find the courses at www.YouTube.com/yt/creators.
Final Thoughts on YouTube Videos For Website Creation
This is the second in a series of articles concerning marketing on YouTube. It would be foolish not to use video at some stage of your business development because the numbers of people viewing this medium are huge and continue to grow exponentially.
My advice is to start off small. For those of you that are shy, trust me it will get easier. I am an introvert by nature and was extremely shy about interacting in large groups. The first time I began teaching I was so nervous. However, I found if I did excellent preparation the teaching went well.
Eventually, after instructing hundreds and thousands of classes my shyness disappeared. Now being an introvert, it still had an adverse effect on my energy levels – I would tire easily but I did enjoy the work. Video is much easier especially if you are recording before uploading.
You’ll find your voice and your own audience of fans and followers. Trust me I know from my years and years of teaching. Not everyone will like you but there will be enough that do which means your business can benefit.
As usual, we would welcome any questions or comments you may have concerning How to Create YouTube Videos For Website Success and if you are a successful YouTuber please share your stories!