What is Clickonomy?
Clickonomy is a marketplace where marketers buy and sell solo ads. Solo ads are emails written by the business owner and distributed to an email list owned by a different entrepreneur. The solo ad will include a link to an opt-in page. The reader will receive a free gift in exchange for their email address.
This is a way for new marketers to start building their own email lists. Of course, it is not free. The person creating the solo ad must pay for the clicks. Each click will cost a certain amount and generally speaking the more you buy the less it costs per click.
One technique that is used to make back the cash spent on advertising is to place an offer on the back end. When the free gift is claimed the customer is sent to a thank-you page with an additional offer to buy a product so this way the marketer has a new email address and money to cover costs.
More experienced entrepreneurs use solo ads to promote their products too leading to huge paydays for these folks. Thus, a marketplace like Clickonomy makes it easier to bring buyers and sellers together.
What Does Clickonomy Cost?
The pricing at Clickonomy is straightforward. It is free for everyone to register. Users are charged for the number of clicks they receive from the seller’s list. In the example to the side, you can see that the price per click on your embedded links is reduced each time you buy a larger bundle.
The sellers can vary from new to more experienced. Each one is reviewed by their customers. Verified sellers (getting 5 stars) are found near the top of the marketplace page.
Those with less experience and fewer reviews, meaning unverified are situated lower down in the rankings. Obviously, you pay more for verified sellers. You can also read the reviews to see what kind of open rate there is.
I am not sure how the pricing compares with other agencies but I would imagine it is similar.
The money the buyer pays goes directly to Clickonomy who will, in turn, pay the seller. Payouts occur about every two weeks. A maximum of 3 requests can be made to be paid out in any one pay period.
How Does Clickonomy Work?
In order to prevent fraud, there is a verification process for all buyers which may take up to 48 hours. The criteria required by the company to grant you privileges involves the following:
- Payment Method (which can be either a credit card or PayPal).
- Identification (this may be a passport, driver’s license, or other government-issued ID)
This information is verified by staff and when completed you are ready to start buying clicks. Navigation within the clickonomy platform is relatively simple. The first thing to do is to click on “buy clicks”. This will show you all the available sellers and their niches.
However, probably the easiest thing to do is a search.
Choose the range of clicks you would like to purchase. The price for the clickonomy clicks and the niche. Then click show me to see what choices you have. The system also has a messaging system so you can communicate with sellers. Thus, if there is a particular seller you want to deal with enter their name in the search bar above “fire sale”.
Clicking on buy package will bring you to a confirmation page. This is where you verify you have the right niche and price as well as entering the delivery date, your URL, the email you want to be sent out to the sellers’ list and additional instructions.
Upon completion, it is time to fund the project. You are required to provide a digital signature on a contract. This is to ensure that you understand the cost and if there is a dispute support will be able to step in and try to resolve the issue.
It is important to note here that Clickonomy charges the seller a small amount for the clicks delivered which is disbursed out of the money the buyer pays to the seller.
The funds are then paid from your Clickonomy wallet if available or a credit card or PayPal depending on your choice. You will then be redirected to your dashboard where you can see the project. Now you must just wait until the seller confirms they are willing to accept the deadline.
FAQ at Clickonomy
What should I do if a seller does not respond?
Clickonomy’s recommends using the internal messaging system to message a seller before you purchase clicks. If a seller does not respond before the click project starts, then most likely they will not respond once you have purchased. Contact support for a refund if you have already paid.
Do you offer discounts or coupons?
Inbox BluePrint 2.0 members receive a 20% discount coupon. The way it works is you get a 20% increase in traffic. So for every $500 you invest you receive $100 of free traffic. Inbox Blueprint is now a course offered at Lurn.com. It is free to join Lurn but Inbox Blueprint 2.0 will probably cost over a $1000.
Do we have to use Clickonomy to start our business?
This solo ad marketplace was created by Anik Singal the owner of Lurn.com. It was originally meant to help new inboxers. However, you do not need to use it to start your email marketing business.
They do claim to have an advantage over other solo ad marketplaces.
- It is a monitored marketplace – secure & safe.
- Sellers are not paid directly. Monies are held in a reserve account until you receive all of your unique clicks.
- You have access to support.
I am not so sure other marketplaces do not the above. They seem pretty common practices for any successful business these days. I will need to research it more.
Why Could Clickonomy Let You Down?
(Instead of Boosting Sales)
Personally, I like Anik and believe solo marketplaces under the right conditions could help many beginner marketers get their foot in the game so to speak. However, there seems to be a growing consensus that marketplaces are not the first choice for more experienced marketers.
I was really surprised to see an article on Jeff Lenney’s website entitled “Why You Should Never Buy a Solo Ad” because he was a coach at Inbox Blueprint teaching people to use Clickonomy! Anyway, it turns out so many people use these kinds of marketplaces that the quality of the lists deteriorates.
If you do use them, research the sellers well. Look up reviews and see what others have said. Also, you can target the newer sellers as their lists may not be as “tired” as the ones that have been around for a while.
An alternative to using clickonomy solo ads would be to target private lists. For example FaceBook Groups, Skype rooms, Warrior Forum Classifieds section. Offer $50 or $100 to have someone with a list send your solo ad to their subscribers. It will be fresh and most likely more responsive.
My Conclusion …
Company Name: Clickonomy
Product Type: Solo Ad Marketplace
Owners: Anik Singal
Cost of Service: Register Free. Price Set by Seller (cost of clicks depends on number bought).
Ease of Use: Excellent
Customer Support: Good (based on Inbox BluePrint experience)
Opinion: Legitimate [could be costly].
New marketers should try it out especially if you are part of Inbox BluePrint. However, if you find it is not working and you are losing money quickly then switch to one of the other strategies mentioned above. There is a lot more to solo ads than simply sending out an email.
Expect to go through a learning curve as with any online business. Those of you on a tight budget should consider building an authority website before starting your list building. It will be less expensive and give you time to educate yourself about other more costly forms of marketing.