Discover a Blog Post Checklist That Actually Works!
This is an article instructing affiliate marketers on how to write a blog post for WordPress. More specifically, learning the skills and techniques required to write high-quality Google-friendly content which will rank on the first page of the search engines.
We will examine the steps you need to take before you publish the post such as doing research and writing. Bear with me because there are quite a few tasks to be carried out. Second, we delve into what needs to be completed after the post is published. In other words, marketing.
I have studied how to write a blog post for WordPress (or any website) from a variety of sources. However, the source I like the best is my present community because the information taught is enduring. It is whitehat, search engine’s love it, it is excellent for creating a long-term sustainable business and the results are likely to continue working for years to come.
I cannot take credit for what I am about to write and it is crucial to understand there could be other true, tried and tested ways to get your posts ranking well but this is what I swear by. Full credit goes to a very generous member at WA who does all of our live webinar training.
I am simply sharing what works for Jay and thousands of other members’ who have watched his videos. I have added a link to the image below titled 2018 Blog Post Checklist. If you would prefer watching the recorded training video directly instead of reading this article please click on the image. It will open another page where you can view it.
===> Please click on the image to watch the video – Enjoy!<===
What You Need to Do Before You Publish a Post
[ Choose a Niche Related Topic Idea ]
There are lots of ways to come up with topic ideas. This one is from training videos. I also use Google alerts to do my investigating. I receive emails daily on keyword phrases being used on the web. Anyway, it starts here.
[ Perform Research to Find a Winning Keyword Phrase ]
I may have an unfair advantage over my competitors here because I use a keyword research tool called Jaxxy. This provides me with long-tail keywords which have the best chance of ranking on the first page of the major search engines.
I look for a Monthly Search Volume = 100+ and Quoted Search Results = 100 or less
[ Check Your Competitor’s SERP ]
SERP means search engine result pages. Type your keyword into Google and you’ll see your competitors websites in the results. Check out their websites. Generally speaking, you may want to do something similar because what they are doing works. However, never copy because it is unethical and Google will penalize your website with lower rankings!
[ Article Research ]
There is no getting away from this. You need sources for your content. There are various tools that can help with the gathering. I like to make written notes but the younger generation will use something similar to Evernote.
[ Write a Catchy Title ]
This is mainly for the readers to pique their interest. Start a swipe file of headlines you like. Whenever are ready to write a title you can refer to the file. Put your keyword phrase in the title if possible & the first paragraph of content.
Keywords are not as important as they use to be but it doesn’t hurt to let the search engines know what your post is written about. Do not stuff your content with keywords because it leads to low rankings.
[ Post in the Appropriate Category ]
This is so the search engines can understand how your website works. It helps with the overall sitemap and it is nice for your visitors to be able to find topics they are interested in.
[ Include a Feature Image ]
The feature image is the main photo for the post. It is usually the first image to be seen. I name my image using the post title or keyword phrase, or related keyword. Relevance is crucial so Google understands the post topic.
[ Meta Title ]
The meta title is for the search engines. There is some argument whether meta is relevant anymore. In any case, it doesn’t hurt to add meta as it may give you a leg up on competitors.
Sometimes my titles are quite long so it helps to present a clean image for readers.
[ Meta Description ]
Again this is the description which will show up in the SERPs. It may have no relevance for ranking but I do include my keyword phrase and make it as intriguing as possible for my readers.
[ Social Meta Image ]
People often forget this. Usually, when posting to social media the software chooses the featured image but I have had times when it was not used and a blank image or an unwanted photo has been used.
Setting social media ensures the image you want to use is always chosen.
[ H2 or/and H3 Sub-Headings ]
H2 and H3 headings assist in breaking up the content as well as letting Google know what is important on your page. I use about 5 or 6 H2’s per post and then a few H3’s or H4’s. I try to use related keyword phrases in some.
I don’t force it because I do not want to keyword stuff but if the opportunity presents itself that is what I do.
[ Internal Link ]
Internal links are significant because they provide relevancy by contributing to the internal sitemap that Google follows. Your menus and sitemaps are really the only things Google can look at to determine the theme and structure of your website. These links go from one page on your site to another.
[ External Link ]
This does not mean money or affiliate links. Too many of those can hurt your website’s ranking scores. I am talking about links to authority sites in your field or niche. Wikipedia, in my case top ranking affiliate sites.
[ Supporting Content Images ]
Supporting images are helpful in breaking up a sea of content for the readers. These days I use one feature image (700 x 400 pixels) and one or two supporting images which are much smaller (about 200 X 250). I align them to the right of my page throughout the content.
I stay away from placing very large images throughout the posts because of the effect they have on loading speed. Of course, I carefully resize and optimize all my images before uploading them for the search engines.
[ Alt Description for Each Image ]
To the best of my understanding Alt description is for the visually impaired. It should be a clear explanation of what is in the image but if possible you can use your keyword or a related one.
[ Embed a Video ]
You don’t need a Youtube video on every blog post but it does help your SEO. First and foremost the description for the video is optimized with your keyword and secondly, visitors watching tend to stay on the site longer.
This increased time spent on your website contributes to higher rankings because it means people are engaged with your website.
[ Write a Call to Action ]
This means you are creating engagement by encouraging readers to do something. Maybe leave a comment or click through to another page on your blog. It could also be to buy something. This is crucial for making money.
However, do no try to monetize too soon. You need to build traffic first by getting ranked on the first page of Google then you can add affiliate links and other forms of monetization.
[ Publish the Post ]
Hey, you’d be amazed at the number of people who forget to publish the post! I guess they are so excited at finishing the task it slips their mind! It is easy to remedy and we all do it some time.
What You Must Do After You Publish a Post
[ Google Fetch ]
Go to your Google Search Console account and fetch as Google. Once that is done click the submit to index button. Whenever first start using this tool it may take a few days for your post to get indexed. Don’t be alarmed. The more content you submit and the more familiar Google becomes with your website the faster it happens.
I often get indexed within a few hours.
[ Post to Social ]
I always post to Google + first. It can only help your ranking if you are using Google products (properly). I also post to my other social media accounts. This helps to get your out there with possible engagement.
[ Email Broadcast ]
Send an email with the post to your list. You want to get as many people as possible visiting your website to read the article. You can do this automatically with autoresponders and RRS feeds or manually if you so choose.
[ Get SiteComents ]
We have a special software in our community which allows members’ to leave comments on other members’ blog posts. It works on a quid pro quo credit system but there is also the ability to pay for the credits. It is a lifesaver for new sites. Those of you that do not have such a system can get fellow marketers you know to help out.
Natural comments are always welcome too.
[ Audience Engagement ]
It’s crucial to reply to all comments. We can do this from within SiteComments at WA or directly at our WordPress site. In any event, it is important to have this interaction with readers.
This is How to Write A Blog For Money
In our community this is a proven system used to get your site indexed quickly and then ranked on the first page of Google. Now, ending up on the first page of the search engines may take a little time to do depending on the age of your blog and the number of sites you are competing against.
However, these steps will give you the best chance. Jay of Wealthy Affiliate who has kindly shared his checklist with us which teaches how to write a blog post for WordPress often has keyword phrases ranking on the first page from the first day he publishes.
I hope this step by step guide helps you to build a blog that rocks!
====> Click on the image above to watch the video. Enjoy! <===
Acknowledgment: Feature Image by rawpixel on Unsplash.