Introduction to ClickFunnels
Looking for an easier way to market your products? Are you wondering what is ClickFunnels about? Well, you have come to the right place. ClickFunnels is a single service that offers everything you need to quickly build sales funnels that convert and make profits.
What’s a sales funnel? It is the process used to generate sales. It goes through several stages. Generally speaking, it consists of a lead page which offers a free gift in return for a person’s email address. You can then market to your list.
This seems simple enough but involves creating everything from emails to various pages throughout the sales process. What ClickFunnels does is to automate the whole procedure. It takes away the need to hire programmers. It provides everything you need to market, sell and deliver your service online.
What Do You Get With ClickFunnels?
The ClickFunnels suite of online services includes:
#1. A Drag and Drop Web Page Editor
With the ClickFunnels web page editor, you select a template, point and click, drag and drop, and create beautiful, functional web pages. ClickFunnels templates include:
- Optin pages
- Sales pages
- Order form pages
- Upsell pages
- Webinar event pages
- Membership site pages
Many page elements are available to drag-and-drop such as:
- A 2-step order form
- A pricing table
- A survey
- A video popup
- Membership content
- Webinar registration
ClickFunnel pages are automatically responsively designed to work on any device, but you can further optimize for mobile if you choose. You can make these pages without knowing HTML or CSS, but you can modify the templates if you wish.
#2. A Shopping Cart With 1-Click Upsells
Add pages that offer additional, complementary products or services to customers after they buy. Customers don’t have to repeat the checkout process, streamlining upsells and adding value to each cart.
#3. Marketing Automation
Actionetics is the ClickFunnels automation tool, and it automates a lot of marketing tasks. With Actionetics, you can quickly segment your lists based on the actions they take in your funnel. You can build “Smart Lists” based upon factors like:
- Buying history
- How they entered your funnel
- Actions taken in your funnel
- Who they are
With smart lists in Actionetics, you don’t have to categorize beforehand or anticipate customer behaviour to capture the right data. Actionetics allows you to categorize in real time, as needed.
Actionetics allows you to retrieve information about your subscribers, for example:
- Where they live
- How many followers they have
- What their interests are
- How much money they make
- How long they spent on your pages
This information allows you to quickly identify your customers, and your super-buyers, at a glance. Then Actionetics automates communicating through so many more channels than email. You can automatically follow up with customers using:
- Facebook Messenger
- Retargeting Ads
- Desktop Notifications
With Actionetics, you can choose what kinds of messages to send, and then deliver them automatically, through multiple channels, with a single database, including broadcasting messages through one or all of these channels. And of course, Actionetics gives you insights into customer behaviour, including opens, clicks, purchases, and more.
What does ClickFunnels cost?
ClickFunnels has a 14-day free trial.
After that, the basic package is $97/month and includes:
- 20 funnels
- 100 pages
- 20,000 visitors
The basic package doesn’t include access to Actionetics (the email marketing system) or Backpack (the affiliate program)
The Etison Suite program costs $297/month and consists of the full ClickFunnels service package with no limits on visitors, pages, or funnels. Those who pay annually, instead of monthly, can get a 16% discount.
There is a free daily ClickFunnels webinar hosted by founder Russell Brunson, and during that webinar, there is frequently an upsell that offers 6 months of ClickFunnel Etison Suite and a full year of ClickFunnels basic for a $997 package price.
Apparently, there is a sandwich offer for the webinar offer that will give you 12 months of ClickFunnels Etison Suite for $1,997. So if you want the lowest possible price on ClickFunnels, attend the daily webinar, wait until the end, click to order the special offer, and then wait for the next screen with an even more special offer.
ClickFunnels also supports charitable causes. For every funnel that goes live in ClickFunnel, the company donates $1 to World Teacher Aid for building schools in Kenya. ClickFunnels also supports Operation Underground Railroad to fight child sex trafficking. It’s nice to see an organization giving back to the community.
Of course, ClickFunnels has an affiliate program. In fact, it has two.
ClickFunnels Affiliate Program
As a ClickFunnels affiliate, you earn 40% commissions on subscription-based products, for the lifetime of the customer.
You also earn 40% commission on one-time purchase products.
Affiliates get access to different front-end offers to help promote ClickFunnels, high converting funnels, and a variety of upsells. ClickFunnels holds commissions for 30 days but then pays every Monday by PayPal.
ClickFunnels has special programs and incentives for their affiliates, including the Dream Car Contest, and a daily training boot camp program called Retire in 100 Days.
ClickFunnels Backpack Module
The Backpack service is part of the Etison Suite of ClickFunnels services, and it teaches you how to create and optimize your own affiliate program for your own business.
Backpack allows you to make money off the sales of your product, by recruiting other people to take all the financial risk of advertising and promoting it. Your affiliates invest in marketing and selling your product for you, but only get paid after a sale is made. With affiliates, you can multiply your income with no extra work or investment.
With Backpack, you can:
- Create one or more commission plans
- Define different types of affiliates according to groups or categories you prefer
- Define the commission for each affiliate type
- Create a 2-tier affiliate program to encourage your affiliates to recruit more affiliates
- Add your affiliate program to any of your ClickFunnels sales funnels
- Create your “affiliate center” where your affiliates can access tools to promote your products
- With Backpack, your affiliates can track their sales and commissions, you can offer contests or bonuses, and even quickly and easily pay out the earned commissions.
ClickFunnels vs LeadPages
A lot of you might be comparing ClickFunnels to LeadPages since they are quite similar, so let’s examine these tools to see which one is more suited for you.
Both tools make it easy to create attractive landing pages, collect names of leads and email addresses so you can follow up.
ClickFunnels has an easy to use drag-and-drop builder that allows you to just drag headings, subheadings, images, bullet points, and various elements onto a blank canvas. It also offers a way to create sales funnels with upselling and down selling functionality.
LeadPages is a single purpose application and only focuses on landing pages. So you can’t create sales funnels with their software like ClickFunnels offers. But because they just focus on landing pages, their landing page builder is a lot more powerful and offers more functionality than ClickFunnels.
When it comes to pricing, there is quite a big difference between the two at the time of this review. ClickFunnels offers a basic plan for $97 per month and a premium plan for $297 per month. LeadPages provides a basic plan for $25 per month, pro plan for $48 per month and an advanced plan for $199 per month. LeadPages offers a lot more features in their landing page builder and is a more cost-effective option when compared to ClickFunnels.
ClickFunnels customer support can take quite a while to get back to you and fix any issues you might have. LeadPages offer priority support and are considerably quicker than ClickFunnels when it comes to sorting out queries.
My Opinion On Using ClickFunnels
I think ClickFunnels is an expensive but good investment. I was a member for a while but left because of the price. I was disappointed I had to leave because I found it very easy to use and navigate. Personally, believe it will be the second step in my online business development.
The first is turning my blog into an authority site using Wealthy Affiliate training.
Receiving organic traffic by blogging takes a lot of patience but once the blog is established and gaining recognition as an authority in its field it will be time to expand by building an email list, investing in paid advertising and building additional sales funnels.
I do recommend it if you can afford it and it fits in with your present business plans. Leadpages is also a good investment if you are on a tight budget and just require landing pages with your sales funnel.